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Thursday, February 16, 2012

Book Review Built to Last

Built to Last

James C. Collins and Jerry L Porras

So far in business there are three highly respected books written about research performed on businesses and what makes them successful. The first would be In Search of Excellence.  The second would be Built to Last and, finally, Good to Great.
Built to Last compares companies within the same industry to see what makes one “visionary” and the other not so visionary. It looks at several different industries this way. The book acknowledges that there may be some flaws with its research but, in the end, the book gives the reader some ideas about what might make a company “Built to Last.”

The book gives us some basic history of different companies and tells us some of what made different CEOS tick. It is worth reading for just that information alone. It also makes some observations about what the more successful, in terms of being “visionary,” companies have in common with each other.

Any aspiring CEO should be familiar with this study and this book. It provides some great fodder for thought. It also gives one a foundation from which a company which is built to last can be built.

I checked this book out from the Wharton County Library through their Inter-Library Loan (ILL) service. Support your local library. 

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Please be sure to consult your attorney and/or accountant with any specific questions.
There is no one right answer to any business question that will cover all circumstances.
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