This book takes the reader through a series of different stories of businesses that have done business the virtuous way and have prospered because of it or in spite of it depending on your view. The book tells us stories of Tyson Chicken, Chik Filet, Wal-Mart and a few others and how they fared because of this. In some cases, the original fallout was intense and caused the company undue hardship. In the end, the companies emerged stronger and better than they had been before the problem occurred.
In some instances, like ServiceMaster, there was no moment of truth where a decision to do the right thing had to be made. In these circumstances, the company simply had a policy of do the right thing always. The company's history will show, in each case, how the company was able to weather bad economies and come out on top because of the "Spiritual Capital" the company had built up along the way.
In some instances, like ServiceMaster, there was no moment of truth where a decision to do the right thing had to be made. In these circumstances, the company simply had a policy of do the right thing always. The company's history will show, in each case, how the company was able to weather bad economies and come out on top because of the "Spiritual Capital" the company had built up along the way.
This book is very entertaining to read. The author has a style that keeps the reader interested throughout the book. The stories are interesting and the information is presented in such a way that it isn't jargon intense. The reader is drawn into the stories and is left wanting more.
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Book Review Policy
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