The following is a guest post. This post does not necessarily reflect the views of Suzanne and David E. McClendon, Sr. or Manian Debil Productions.
Adopt 3 Terrific Tools From Anthropology To Conquer Change
Corporate leaders will tell you it’s the biggest challenge they’re facing today. Constant change makes it difficult to remain relevant and to create value for customers
.
“As humans we hate to change,” says corporate anthropologist Andi Simon, author of On the Brink: A Fresh Lens to Take Your Business to New Heights (www.simonassociates.net).
Whether it’s introducing a state-of-the-art computer program or transitioning a company to a wholly new and innovative way of working, she says, “Your brain literally creates chemical pain that says, ‘Please stop all that new work.’”
Whether it’s introducing a state-of-the-art computer program or transitioning a company to a wholly new and innovative way of working, she says, “Your brain literally creates chemical pain that says, ‘Please stop all that new work.’”
And so, instead of enjoying the challenges that come with trying something new, we resist.
“To be sure, our brains are elastic and can, in fact, adapt,” Simon says. “But it’s not a smooth, easy or comfortable process.
”
It’s tough enough for the people at the top to think about reworking processes and policies; imagine the difficulties when you’re talking about altering the culture of an entire workplace.
Companies have cultures, whether they know it or not, Simon says. “It’s an amalgam of core values, beliefs and behaviors that pertain to the business and the way it is conducted. Employees live out that culture every day.”
When the corporate culture has to evolve, getting employees on board can be a challenge. But if company leaders can provide purpose to the changes – by showing how they’ll improve business and create stability after the transition – they have a better shot at a quicker buy-in.
To do that, though, they have to get out of the office and witness first-hand how customers use the product or service, and interact with employees. Simon suggests adopting an “anthropologist’s tool kit” to:
· Conduct observational research. Consider shadowing clients and employees as they use a product or service. Find out what their challenges are, and what trends they see that have them concerned or excited
.
· Find customers’ pain points. What happens when someone contacts the company’s customer service center? What works and what doesn’t? Are emails and phone calls answered? What happens when people visit the website? If responses are delayed or unsatisfactory, find out why.
· Use culture probes and storytelling. What are the stories customers and employees could tell if they had a company leader’s ear? Put away any defensiveness and just listen.
Simon also advises companies to expand the research role past the executive level. Allow team leaders and others to be a part of the company’s new story, she says, and encourage them to visualize how they can play new roles in an emerging business environment.
“They’ll be the energy behind your innovation,” Simon says.
About Andi Simon, Ph.D.
Andi Simon, author of On the Brink: A Fresh Lens to Take Your Business to New Heights, is
a corporate anthropologist and award-winning author (www.simonassociates.net).
She is the founder and CEO of Simon Associates Management Consultants, designed over a decade ago to help companies use the tools of anthropology to better adapt to changing times. Simon also is a public speaker and an Innovation Games facilitator and trainer.
She served as a tenured professor of anthropology and American studies at Ramapo College of New Jersey, and was a visiting professor teaching entrepreneurship at Washington University in St. Louis. Simon has appeared on “Good Morning America” and has been featured in the Washington Post, Business Week and Forbes, and on Bloomberg Radio.
If you would like for me to pray for you, please drop me an e-mail by clicking prayer.
I respond to all approved comments on this blog, ideally within 24 hours. Please check back here for a response to your comment. Thank you!
Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life. The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals. Always consult a professional before you act on any of the information you find in this course.
Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends. We thank you so much for all your help.
Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.
Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.
Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!
No comments:
Post a Comment
All comments are moderated to help avoid any problems.
I appreciate your comments and will respond as soon as possible. I respond to all comments here on this blog.
Thank you for visiting and taking the time to comment. Have a blessed day!