Dreamstime

Wednesday, May 24, 2017

Redneck MBA Guest Post: Customer-Centered Culture Could Eliminate Reputation-Ruining Fiascos

The following is a guest post.  This post does not necessarily reflect the views of Suzanne and David E. McClendon, Sr. or Manian Debil Productions.

 

Customer-Centered Culture Could Eliminate Reputation-Ruining Fiascos

Whatever happened to the attitude that “the customer is always right”?

The airline industry has been taking its hits lately, thanks to several mishandled passenger interactions: pulling a doctor off an overbooked flight in Chicago, a dispute over a carried-on stroller in San Francisco, a couple booted off a flight in Maui when they put their baby in a seat purchased for his brother.  But we’ve also heard call center employees go off on customers, read about store employees using racial slurs and seen deliverymen literally drop packages on front porches.

Any time an employee behaves badly, the scene is likely to be captured by at least one smart phone – and it will go viral. And yet, it happens again and again.

Why?

It could be that company policies are unclear about priorities, says customer strategist and executive coach Robin Lawton, author of Mastering Excellence: A Leader’s Guide to Aligning, Strategy, Culture, Customer Experience & Measures of Success (www.C3Excellence.com). 

Employees are then left to decide, sometimes on the spot, if it’s OK to go against guidelines to satisfy the person in front of them, and whether that will lead to disciplinary action – perhaps even dismissal – later.

“Take that decision-making into the real world, with stressful deadlines, cranky consumers and other frustrations, and there’s no telling which way it could go,” Lawton says.

It’s up to company leaders to set the standard for excellence with an unambiguous customer-first goal, Lawton says. And he offers these tips:

·  Know what your customers want. Ask a dozen people what they want from their grocery store, their cable provider or their airline, and you’ll probably get a dozen different answers. And those answers often are counter to what the business thinks should take precedence. “No matter what bias the organization has, the customers’ priorities are what counts,” Lawton says. “Figure it out and build a robust product that makes the most people happy.”


·  Don’t overlook the needs of the casual consumer. Businesses often focus on pleasing the people they think are their most valuable customers – those with power that comes from their position, personality, purse strings or proximity, Lawton says. But those viral videos and Yelp reviews aren’t coming from the folks in first class with the warm towels and free cocktails. “These four ‘power p’s’ can inadvertently lead us to satisfy the wrong customers,” he says.


·  A new slogan or updated mission statement only goes so far. When management identifies issues like quality, leadership, productivity and competitiveness, training often is used to initiate the change. The problem is that only a fraction of those trained actually use what they’ve been given. “There seems to be an assumption that providing people with hammers and saws will enable them to build a house,” Lawton says. “Without changed thinking, clear purpose and sufficient support, we cannot expect knowledge or tools to create desired outcomes.”


There’s both an art and a science to creating a customer-centered culture, Lawton says. 

“Of course, the customer isn’t always right,” he says. “But if you treat them well, in the end they won’t care about that.  They’ll only care that they were heard and satisfied.”

About Robin L. Lawton
Robin L. Lawton is an author, customer strategist, motivational speaker, consultant and
executive coach (www.C3Excellence.com). He coined the term “customer-centered culture,” and his “C3” methodology has enabled numerous organizations to achieve significant growth.

He is a popular speaker at management conferences, and his work has been referenced by authors and experts in areas such as business excellence, leadership, customer experience and innovation.





If you would like for me to pray for you, please drop me an e-mail by clicking prayer.


Please Visit My Child Bride Suzanne's Blog



+++
I respond to all approved comments on this blog, ideally within 24 hours.  Please check back here for a response to your comment.  Thank you!

Please be advised that all the information in this course is provided to educate, enlighten, and broaden your views in life.  The information provided is not a substitute for medical, legal, dietary, financial/accounting, or religious professionals.  Always consult a professional before you act on any of the information you find in this course. 


Do you have a frugal recipe?  Please e-mail it to me.

Help us reach 1,000 YouTube subscribers. Please watch some of our videos. If you like them, please subscribe. Also, please share our YouTube information with your friends.  We thank you so much for all your help. 

Disclaimer: The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.

 Please be sure to consult your attorney, accountant, and/or other professionals with any specific questions. There is no one right answer to any business question that will cover all circumstances.

Notice: This post contains affiliate links. If you click a link and make a purchase, we may financially benefit from your transaction. Thank you for your support!

No comments:

Post a Comment

All comments are moderated to help avoid any problems.

I appreciate your comments and will respond as soon as possible. I respond to all comments here on this blog.

Thank you for visiting and taking the time to comment. Have a blessed day!