Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina ISBN: 978-1-5462-1083-2

The book title Learn from Failure: The Key to Successful Decision Making by Robert V. Sicina promises a lot, but doesn’t really deliver on that promise.

I, David, believe that Sicina lost me on page 56 when he suggested that Henry Ford’s statement that customers could have any color they wanted, as long as it was black caused the birth of General Motors.  Alfred P. Sloan discusses, in great detail, this occurrence in his book My Years With General Motors.

Ford’s statement was in response to what General Motors was doing in regards to making their vehicles available in a variety of colors.  It was NOT the reason General Motors was born; they had been around a long time at that point.

If the author could not be accurate with something I know, how could I be sure he was correct in his analysis of the other companies?

In my opinion this book could have been better with a few more examples of businesses that failed and why, and less on the academic mumbo jumbo.

Three Star Review

We give Learn from Failure three stars and that is being generous.  It simply is not the kind of book that draws the reader into it.  We devour business books ravenously, but this one was a sleeper.

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

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