Paid Advertisement | One very important key to providing great customer service is to support the front-line employees. In a very real sense, retail is like a battlefield. The line-level employees are like the front lines on a battlefield. Everyone else in the company is in support. It is the job of the behind-the-lines personnel to see to it that line-level employees have what they need to do their jobs. The technology must be in place to handle what the line-level employee needs to do to serve the customer. Management must be available to step in and answer questions when unusual situations occur. Maintenance must be available to fix anything that goes wrong during the day-to-day operations of the store. |
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