Dreamstime

Thursday, February 14, 2013

Book Review No Thanks I'm Just Looking



Book Review
No Thanks I’m Just Looking
Turning Shoppers Into Buyers
By Harry J. Friedman

This book was quite interesting. I have been in retail since 1974. Some of my fondest memories are remembering my father “On Stage” interacting with customers. Bruce was so over-the-top that customers would come in just to see what he was up to.


My father, Bruce, tried all sorts of gimmicks like wearing cowboy hats or an assortment of other hats. He had the Colonel Sanders-style bow ties for a long time. If you watch videos of Justin Wilson the Cajun Chef you have seen a very good likeness of my father.
The point is that what my father did was rapport-building at its best. This is one of the things that Friedman points out in his book. You must have some type of rapport with your customer before you can sell them anything.







There are some types of retail that are easier sells than others. Convenience stores have an almost 100% conversion rate. The reason for this is that customers have already made the buying decision before they got to the store.
Friedman takes us through the steps of building a relationship with the customer and asking probing questions to find out what the customer actually wants. The system is a time-proven method of selling at the retail level.

If you are involved with any aspect of retail you should read this book.

Book Review Policy
My policy on book reviews is to give you my honest opinion of the book. From time to time publishers will give me a copy of their book for free for the purpose of me reading the book and writing a review. The publishers understand when they give me the book that I am under no obligation to write a positive review.

If you will look at all my reviews, you will see that there have been occasions when I have written a negative review after having been given a book.

I often provide links to books on Amazon.com where you can purchase books and help support the continued operation of this blog. However, I strongly encourage you to check out your local library. Many libraries now offer electronic borrowing for free.

I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255 

I obtained this book through the Wharton County Library. whartonco.lib.tx.us through their digital lending library.






Disclaimer
The opinions or advice listed in this blog or website should be used as a place to start only. It is not a substitute for the use of a professional.
Please be sure to consult your attorney and/or accountant with any specific questions.
There is no one right answer to any business question that will cover all circumstances.
Please Visit McClendon Enterprises

No comments:

Post a Comment

All comments are moderated to help avoid any problems.

I appreciate your comments and will respond as soon as possible. I respond to all comments here on this blog.

Thank you for visiting and taking the time to comment. Have a blessed day!