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Saturday, November 4, 2017

Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue by Ashley Welch and Justin Jones

Normally we like books on how to sell more stuff.  Having studied at the feet of three top salesmen, we have observed what it takes.

Naked Sales works hard to teach readers what it takes to excel in sales.  However, it is a lot like playing skeeball.  Naked Sales by Ashley Welch and Justin Jones hits the 40 point skeeball hole but never makes it to the 50 hole.

What we mean is that they really come close to teaching what it takes to make great sales, but then they undo it.

Why do we say this?  If you are in sales, no one is going to say, “I would buy from that person if only they would use a little more street language in their conversation.”

We aren’t saying that the book contains vulgar language.  What we are saying is that one must avoid using words that one would expect from an uneducated person.

Also, in one graphic, the caption says “Client Could Care Less”. Probably what they meant to say is “Client Couldn’t Care Less.”  Are we nitpicking? Maybe.  But, if one is trying to improve his sales, he must put his best foot forward.

If you are trying to convince someone that you know your product will fill their need, you diminish your credibility when you don’t speak professionally.

Three Star Review

Naked Sales is a good book and is deserving of three out of five stars. If one is looking to improve his sales, he will want to fill in the gaps that Naked Sales leaves by reading Dale Carnegie’s How to Win Friends and Influence People. He may also wish to pick up a copy of All In by Bill Green. Polish this up with How I Raised Myself From Failure to Success In Selling by Frank Bettger.

These four books together will give the prospective salesperson everything needed to be a super success in selling.  

We were sent a complimentary copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

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