Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyên Trần and Jackie Horne ISBN: 978-1-94663-315-6

It is unusual to find a book like Competing With Giants: How One Family-Owned Company Took on the Multinationals and Won by Phương Uyên Trần and Jackie Horne.  It works well as a casual reading experience about business. It also works well as a source of historical information.

In this book readers learn a little about the history of Vietnam and the surrounding areas.  Readers learn about the perceptions the Vietnamese people have of the United States of America and the rest of the world.

By now, you may be thinking that this book only works as a business book and a history book.  It also shows readers an insight into how families can, and perhaps should, relate to one another.

This book works as a book to inspire small business owners as they seek to compete with larger companies.  This book works also as a biography of the founder and founding family of one of the largest companies in Vietnam as well as a biography of the author.

If you are in business and want to compete on a global level, you should read this book It should help you understand a little better about how to think like the culture you are trying to market to.

Five Star Review

We give Competing With Giants all five stars.  We think it is written well and provides a wealth of information from the perspective of someone other than a Western business person.  It would make a great textbook.

We were sent a complimentary PDF copy of this book.  We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.

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